Privacy Policy

What Information We Collect

Depending on how you use our website, we may collect:

• Your name
• Billing and delivery addresses
• Email address
• Telephone number
• Order history
• Payment information (processed securely by our payment providers – we do not store your full payment card details)
• IP address and browser information
• Website usage data collected through cookies and analytics

How We Use Your Information

We only collect personal information that is necessary to:

• Process and deliver your orders
• Contact you about your order
• Respond to enquiries
• Prevent fraud and improve website security
• Improve our website and customer experience
• Comply with legal and tax obligations
• Send marketing emails where you have given your consent

Marketing

If you subscribe to our mailing list, we may occasionally send you updates about new products, offers and events. You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

Cookies

Our website uses cookies to:

• Keep the website functioning correctly
• Remember your preferences
• Understand how visitors use our website
• Improve performance and user experience

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

Payment Information

Payments are processed securely by trusted third-party payment providers. Wide Eye Clothing never stores your full debit or credit card details.

Who We Share Your Information With

We only share your information where necessary to operate our business, including:

• Payment providers
• Delivery companies (such as Royal Mail or Parcelforce)
• Website hosting providers
• Email marketing services (where you have subscribed)
• Professional advisers where legally required

We never sell your personal information to third parties.

How Long We Keep Your Data

We only keep your personal information for as long as necessary to fulfil the purposes for which it was collected, including meeting legal, accounting and tax requirements. Order records may be retained for up to 6 years to comply with UK financial regulations.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your data where applicable
• Restrict or object to processing
• Request a copy of your data (data portability)
• Withdraw consent where processing is based on consent
• Lodge a complaint with the UK Information Commissioner's Office (ICO)

Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Third-Party Websites

Our website may contain links to other websites. We are not responsible for the privacy practices or content of external websites.

Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with the updated revision date.